Epic opportunity to Art Direct / Design the graphics and color work for the '23/24 binding collection. The project scope was sizeable and timeline was tight. I tapped Alex Erickson to help divide and concur on design, which allowed us to give each model the focus it deserved.
My Roles: Art Direction (All) , Graphic Design (½), Production (½)
Alex Erickson: Co-Design (½), Production (½)
(Note: Alex's work only featured in the full line view)
JF Pelchatt: NOW Founder / Creative Director
Side Note: "NOW" has since transitioned under new ownership to "YES".
My Roles: Art Direction (All) , Graphic Design (½), Production (½)
Alex Erickson: Co-Design (½), Production (½)
(Note: Alex's work only featured in the full line view)
JF Pelchatt: NOW Founder / Creative Director
Side Note: "NOW" has since transitioned under new ownership to "YES".
NOW DRIVE CX / FLAGSHIP BINDING
DRIVE CX - PRODUCTION
DRIVE CX - SPEC
NOW SELECT PRO / AQUA SWIRL
SELECT PRO AQUA SWIRL - PRODUCTION
SELECT PRO AQUA SWIRL - SPEC
MORE NOW VISUALS / GRAPHICS COMING SOON!