I got my start with Dakine building snowboard ad campaigns in the early 2000's. Being in school for graphic design while balancing my Pro snowboarding career... I'd gotten the rare opportunity to build my own Dakine ad. (Thanks Torcom!) Eventually flipping the "on-snow" career to an "in-house" desk job with DK landed me the senior designer role serving the full gamut of the design tasks for the brand. Eventually taking on the Art Director / Brand Director role.