Easily the most coveted and rewarding projects to work on as a designer are the product enhancing ones.
Signature Series products are a collab between Dakine and a select few yearly rotating pro riders from the team. They were (and still are) some of the more progressive designs in Dakine's product line each season.
The Artist Series started by accident, but shaped into a missing creative voice within the line. These products were some of the first to explore seasonal collaborations with freelance illustrators/artists.
Roles: Print Design, Embellishment, Graphics, Color, Art Direction, Project Management
Featured: Signature Series, Artist Series, and Inline product lines
Years: 2003-2013 / Art Director - Alistair Nicol